Museo&WebPlanning Kit for a Quality Site for Small and Medium Sized Museums |
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MaintainedThe Quality Principles Handbook says: IntroductionThis section examines the third quality principle, that «A quality Website must implement quality of service policy guidelines to ensure that the Website is maintained and updated at an appropriate level». It:
CommentaryThis principle addresses the need for any Website, cultural or otherwise, to deliver quality of service. It focuses specifically on the issue of currency – the information on the Website must be up to date and maintained. This means that:
In addition, it is worthwhile noting that a ‘new look’, even just at front page level, can encourage new visits to an unchanged site. Technical maintenanceMaintenance also refers to keeping the site ‘up’ and available on the Internet. This leads to a requirement for regular site backups and for the deployment of appropriate technical resources to have the site technical platform functional. Technical maintenance should be the subject of a service level policy which indicates what is required. ObsolescenceMany Websites, both cultural and otherwise, have ‘latest news’ and ‘upcoming events’ or ‘what’s on’ sections. These often have a high profile, for example with links directly from the front page. Such sections rapidly age, as the events or news which they describe become obsolete or pass by. A Website which has no recent news or events, or which persists in promoting events or news which are far in the past, gives a bad impression of not being maintained. Even if the site also contains a large amount of durable information, this may never be explored because of ‘old’ information discouraging the user. It is important that obsolete material be archived. However, it may be advisable to ‘archive’ such material, so that it remains available after its removal. Content maintenanceAnother important type of Website content purports to keep the end user up to date (for example on the progress of a project). Such content is intended to have new material added to it periodically, each new addition supplementing the older material. It is important that such material be kept up to date and maintained. A progress report or other ‘diary’ style of content that ceases to be maintained gives a clear impression that the site is no longer of interest. Again, this may discourage the user from further investigation of the site. Clearly, this type of content naturally comes to an end, with the project or process which it documents. When this occurs, the content should be concluded with a final section which reviews the rest and gives closure to the process. This may optionally be followed by the migration of the content to some other part of the Website. RefreshingEven for Websites with no specifically time-critical content, there is a need to maintain the site. Almost any content will, if reviewed some months after it has first been created, appear ‘dated’ and no longer fresh. This is particularly true of information such as contact details and phone numbers, personnel information, discussions of other projects and initiatives and any other content which is not truly static. Cultural Websites often have a high proportion of truly static information. Digitised cultural items, with descriptions and labels, do not change a great deal over time. But virtual exhibitions and informal discussion information will become stale. Any high-quality Website should have all its non-static content reviewed on a periodic basis, even if only once every few months. Such a process should be built into the management plan for the Website. CriteriaThe following criteria should be met if a site is to be considered well-maintained. The degree of maintenance reflects the number of these criteria which are met; thus a site can be ‘75% maintained’ if not all the criteria are met. Criteria for being maintained include:
ChecklistThis section presents a checklist to evaluate the site.
Practical testsThis section suggests some simple, pragmatic tests and questions to be asked in order to assess how well your Website is maintained:
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© Minerva
Project 2005-03, last revision 2006-03-30, edited by WP5, Committee for
the development of a prototype of public cultural websites. |