Museo&WebPlanning Kit for a Quality Site for Small and Medium Sized Museums |
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ManagedThe Quality Principles Handbook says: IntroductionThis section examines the ninth quality principle, that «A quality Website must be managed to respect legal issues such as IPR and privacy and clearly state the terms and conditions on which the Website and its contents may be used». It:
CommentaryThe primary concern of this principle is to ensure that due care and attention have been paid to non-technical, non-cultural issues such as intellectual property rights (IPR) management and privacy. This principle focuses, therefore, on the ethical and legal aspects of Website provision. For cultural Websites, this principle is particularly important. Cultural Websites typically publish a good deal of high-value content on the Internet; the potential for commercial and unauthorised re-use of such material is high. The wide appeal of cultural material means that IPR and rights protection must be high on the agenda for any cultural site. The following are important areas that need to be considered if this principle is to be adhered to:
This list is not exhaustive, but includes some of most important areas. Content owner rightsOften, a cultural Website may portray or publish content which represents cultural artefacts or items which do not belong to the site owner. This is particularly the case for portal sites which aggregate and display the holdings of multiple physical institutions. Thus, protecting the rights of the content owner may mean protecting the site owner, but it may also mean protecting third parties. The protection of owner’s IPR typically involves copyright and defence against the unauthorised reproduction or exploitation of images from the Website. There are a number of approaches to this, including:
Site owner rightsThe creator of a content site probably holds copyright over the structure of the site and the creation of a new database, even if the content itself belongs to third parties or is in the public domain. This means that wholesale copying of a database is not permitted. Practical steps to avoid this are restricted to having the user actively agreeing to a code of practice or access conditions. Site owner protection against litigationIt is important that any cultural Website be built on a firm legal foundation. If content is to be presented on the Website that has been created by, or is copyrighted by, third parties, then clear legal documentation should exist which formally allows this to occur. This protects the site owner against possible legal difficulties with the content owners. The concrete steps to take here are the establishment of binding legal agreements between all parties. End user privacyThe end user must also be protected against invasion of privacy. If user information is submitted (e.g. names, addresses) then this must be protected in line with data protection directives. Unwanted cookies or other ‘spyware’ should not be placed on the user’s computer. Unnecessary information about the user should not be maintained on cultural (or any) Websites. The site should contain an explicit privacy policy which can be reviewed by the end user. Re-use of contentMany cultural Websites have been developed to support formal or informal learning. In this context, the site owner may wish to actively encourage the re-use of materials from the website, such as enabling a school pupil to include an image in a presentation that they are giving to their class. At the same time, many site owners would not wish to see the same image used in a commercial context. Site owners should consider making their resources available under a Creative Commons licence (see www.creativecommons.org). This is an international licencing framework that enables content to be made available for non-commercial educational purposes, whilst still protecting the commercial interestsof the site owner. CriteriaThe following criteria should be met if a site is to be considered managed. The degree of management reflects the number of these criteria which are met; thus a site can be ‘75% managed’ if not all the criteria are met.
ChecklistThis section presents a number of points against which.
Practical testsThis section suggests some simple, pragmatic tests and questions to be asked in order to assess how completely your Website meets the ‘managed’ principle
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© Minerva
Project 2005-03, last revision 2006-03-30, edited by WP5, Committee for
the development of a prototype of public cultural websites. |