Museo&WebPlanning Kit for a Quality Site for Small and Medium Sized Museums. Newsletter |
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NewsletterThe newsletter keeps users informed on updates on the site and on interesting events and projects associated with the themes of the site by giving information published in other sites. Regular users trust the site, recognise its authority in the field and would like to be regularly informed of news without having to visit the site every day. The users’ trust can be rewarded by sending a regular newsletter. This newsletter should be easy to read, not too heavy or long and should be formatted in such a way as to make it immediately recognisable. Typical elements of a newsletter are as follows: Users can enrol for the newsletter by filling in a form with details of e-mail address for receipt. If appropriate, registration could be required. In both cases it is vital to communicate the results of the operation. The service of the newsletter should be clearly visible in an area of the home page as a function of main navigation. There should be a page of the site dedicated specifically to describing the aims of the newsletter and its dates of issue. Users should be able to access all the functions enrolment, cancellation, change of address, access to published back numbers of newsletters view the newsletter on-line. Respect of dates of issue is vital for the success of a newsletter. The newsletter should not substitute the function of “site news”. The newsletter should satisfy all the characteristics for quality and accessibility. Privacy laws should be respected. Online examplesExamples of registration forms: Examples of published newsletters:
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© Minerva
Project 2005-02, last revision 2006-03-27, edited by WP5, Committee for
the development of a prototype of public cultural websites. |