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Handbook on cultural web user interaction
First edition (September 2008)
edited by MINERVA EC Working Group "Quality, Accessibility and Usability"

2 Finding one's way

This chapter offers a collection of reasoned schemas, information and tools to auto-orientate our web project, taking into serious account users needs (before) and opinions about web application (after).

It aims to address some basic questions for online cultural heritage institutions:

2.1 Cultural entity types
2.1.1 Archives
2.1.2 Library
2.1.3 Museum
2.1.4 Widespread cultural heritage
2.1.5 Temporary event
2.1.6 Management and governing institution
2.1.7 Centre for research and training, School
2.1.8 Cultural digital project

2.2 Web application types
2.2.1 Website
2.2.2 Web application
2.2.3 Forum
2.2.4 Blog
2.2.5 Wiki
2.2.6 Web portal
2.2.7 Database management system
2.2.8 Web service
2.2.9 Online social network
2.2.10 Web games
2.2.11 MUVE 79

2.3 Web applications life cycle
2.3.1 Website planning
2.3.2 Website design
2.3.3 Content selection
2.3.4 Digitisation process and collection of digital contents
2.3.5 Storage of the digital masters
2.3.6 Metadata creation and capture
2.3.7 Website implementation and test of the prototype
2.3.8 Online publication
2.3.9 Ongoing maintenance

2.4 Users and usage
2.4.1 The web user: state of the art and trends in definitions The user for ICT professionals The user in marketing The user according to MINERVA The user according to usability gurus The user in current trends The automatic user
2.4.2 The web user – who is he? The in-home user The simulated user User types and roles Personas Use simulation Use cases Scenarios The final user point of view: user stories   
2.4.3 Systems adapting their behaviour to users Customisation Personalisation

2.5 Interactive and user side services  
2.5.1 Interactive communication services mediated by the information provider Electronic mailing list Newsletter Forum Blog, photoblog, videoblog, geoblog Virtual reference services Mobile devices: SMS/MMS/Bluetooth Instant messaging Videoconferencing Streaming    WebCam   
2.5.2 Interactive learning services Online tutorials, Online help    
2.5.3 Virtual interactive tours    
2.5.4 Commercial interactive services E-commerce Online ticketing    
2.5.5 Interactive forms   
2.5.6 User-side services Podcasting RSS Feed Social bookmarking Folksonomies, social tagging File-sharing (texts, images, video) Mashup Story-telling Interactive games Masterpiece on your desktop    Add a comment    Send to a friend    Votes and polls    Travelogue service    Personalised agenda and calendar    Personalised map    Personalised visitor plans    Personalised web gallery / The virtual curator    Virtual postcards    Learning environments
2.5.7 MUVEs

2.6 Audience measurement on the Internet
2.6.1 Census data measurements: web analytics
2.6.2 Sample or user centred measurements The meter Standardized interview – Static textual questionnaire
2.6.3 Audience metrics
2.6.4 Log file analysis
2.6.5 Protection of privacy

2.7 Users in the globalised world: multilingualism issues
2.7.1 A case study: the MultiMatch project

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