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4-5 December 2006
Roma, Complesso del San Michele - Sala dello Stenditoio
Via di San Michele, 22

Session 3: Culture for tourism/La cultura per il turismo

Prof. Dr. Hannes Werthner
(Vienna University of Technology, Institute for Software Technology and Interactive Systems)

e-Tourism: impact of the new technologies on the tourism value chain


The talk will start with a review of the developments in the field of IT and tourism (e-tourism), highlight the importance of technology for the travel and tourism industry. This review will result into some qualitative observation, regarding technical as well as market issues - the latter related especially with changing market structures. The presentation will conclude with a set of challenges, the industry as well as research is confronted wit.

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