Planning Kit for a Quality Site for Small and Medium Sized Museums. Newsletter

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The newsletter keeps users informed on updates on the site and on interesting events and projects associated with the themes of the site by giving information published in other sites. Regular users trust the site, recognise its authority in the field and would like to be regularly informed of news without having to visit the site every day. The users’ trust can be rewarded by sending a regular newsletter. This newsletter should be easy to read, not too heavy or long and should be formatted in such a way as to make it immediately recognisable. Typical elements of a newsletter are as follows:

  • Heading: This should clearly indicate the identity of the sender. The newsletter should ideally carry the same headings as the page of the site (page structure).
  • Editorial details: Year of publication, date and number of issue.
  • Index of articles: titles of articles published, each one linked to the corresponding item.
  • Articles: not more than 10 articles. Each article should have a meaningful name, a brief summary in clear and simple language and links to related documents.
  • Instructions for registration: this should include functions for change of e-mail address, cancellation, managing registration details (where appropriate) and sending feedback and/or comments.
  • Instructions for use: authorship rights, privacy, security policies adopted. This can be either an explicit declaration, or a link to a separate page on the site.

Users can enrol for the newsletter by filling in a form with details of e-mail address for receipt. If appropriate, registration could be required. In both cases it is vital to communicate the results of the operation. The service of the newsletter should be clearly visible in an area of the home page as a function of main navigation.

There should be a page of the site dedicated specifically to describing the aims of the newsletter and its dates of issue. Users should be able to access all the functions enrolment, cancellation, change of address, access to published back numbers of newsletters view the newsletter on-line.

Respect of dates of issue is vital for the success of a newsletter. The newsletter should not substitute the function of “site news”.

The newsletter should satisfy all the characteristics for quality and accessibility.

Privacy laws should be respected.

Online examples

Examples of registration forms:

Examples of published newsletters:


© Minerva Project 2005-02, last revision 2006-03-27, edited by WP5, Committee for the development of a prototype of public cultural websites.
URL: www.minervaeurope/structure/workinggroups/userneeds/prototipo/protomuseo/newsletter_e.html